Winning Strategies to Become a Gen-Z Talent Magnet – a joint CANSO and Firstfruits webinar

From airlines to airports and air navigation services, available metrics show the industry has struggled to engage Gen-Z and needs to significantly increase its attraction of young graduates in the coming years. As the world of work and economic circumstances change, aviation is not the only industry having this problem.

In part one of a webinar series (part two is on 9 April), we spoke to experts and practitioners in the field of Gen-Z attraction who have both built Gen-Z companies and have worked with leading companies across sectors in developing a Gen-Z workforce. They took us beyond a diagnosis of the problem to effective solutions which can be translated to the context of aviation organisations today.